A clearer direction
A marketing strategy tied to your business priorities, customer opportunities and growth goals.
02 / FRACTIONAL CMO LEADERSHIPBig-picture thinking.
Big-picture thinking.
Roll-up-your-sleeves leadership.
Experienced marketing leadership for the moment you're in. Get the strategy, focus and forward motion of a CMO—on a flexible basis that fits your business.
Talk about your goals
FOUNDER / REVGEN MARKETING
THE RIGHT LEADER, RIGHT NOW
You don't need more activity. You need the right direction—and someone to help take it there.
WHAT FRACTIONAL LEADERSHIP DELIVERSBuilt to lead.
Built to lead.
Ready to do.
Danielle works as a strategic partner to leadership and a practical guide to the people making the work happen.
A sharper story
Positioning and messaging that articulate what makes your brand matter—and to whom.
A stronger team
Leadership for internal marketers and external partners, with priorities and accountability everyone understands.
Momentum that lasts
Campaign and channel planning, performance discipline and hands-on guidance from strategy through execution.
WHEN FRACTIONAL MAKES SENSELeadership that
Leadership that
meets the moment.
There isn't a one-size-fits-all engagement. We start with the problem to solve and build a scope around the leadership you actually need.
Let's discuss the fit- 01You're growing, but marketing lacks a clear owner.
- 02Your team is capable, but needs senior direction.
- 03Your brand needs a sharper position and plan.
- 04You're navigating a launch, transition or new opportunity.
EXPERIENCE IN THE ROOMA CMO who has
A CMO who has
been there.
Danielle brings more than 30 years of marketing experience across healthcare, fashion and hospitality, including Chief Marketing Officer at Anthony's Coal Fired Pizza, Senior Vice President of Growth Hacking at Smokey Bones and Head of Marketing at TooJay's Deli & Bakery.
Her point of view combines brand-building, commercial thinking and the ability to get a cross-functional team moving.
More about DanielleWHAT YOU CAN EXPECT
A partner who sees the whole business—not just the marketing calendar.
FRACTIONAL CMO FAQQuestions worth
Questions worth
asking.
What is a fractional CMO?
A fractional chief marketing officer is an experienced marketing leader who works with your business on a flexible, part-time or project-based basis. You gain senior-level direction and accountability without hiring a full-time executive.
How is fractional CMO work different from a marketing agency?
A fractional CMO helps set priorities, connect marketing to business goals, guide the team and partners, and own the strategic direction. An agency usually executes specific campaigns or deliverables; the two can work together.
Can you work with our existing team and agencies?
Yes. Danielle can provide leadership for an internal team, coordinate outside partners and bring a clear plan and measurement framework to the work already underway.
Is fractional CMO support only for restaurants?
Restaurant and hospitality growth is RevGen's strongest focus, informed by Danielle's broader marketing leadership experience across healthcare, fashion and hospitality. Reach out to discuss whether your challenge is a fit.
YOUR NEXT CHAPTER NEEDS A LEADER
Let's give your growth plan the leadership it deserves.
Share what you're working toward and where your team could use experienced support.
Start a conversation