RESTAURANT REVENUE & MARKETING LEADERSHIP

Growth doesn't stop at your front door.

New revenue streams beyond the dining room. Senior marketing leadership without the full-time hire. Practical growth, built around the business you already have.

↗Founded by Danielle Guzzetta
Restaurant operator-minded. Growth-obsessed.
Restaurant catering dishes being prepared for an off-premise occasion
GROWBEYONDTHE WALLS.
01 / 02New ways to grow
start with what you have.
30+ yearsof marketing experience
Restaurant-firststrategies that respect operations
Strategy + executionfrom idea to launch
HOW WE MOVE THE NEEDLE

Two ways to build
what's next.

The right growth plan is not more of everything. It's the right ideas, the right leadership and the discipline to make them real.

01 / REVENUE GROWTH

Beyond the
four walls.

Turn underused capacity into new demand. From catering and pop-ups to virtual brands and B2B, we find the opportunities that fit your operation—and help you bring them to market.

Explore restaurant growth
02 / MARKETING LEADERSHIP

The CMO
in your corner.

Get seasoned marketing leadership at the level you need. Clear priorities, stronger positioning and a partner who can turn strategy into momentum.

Explore fractional CMO
THE OPPORTUNITY IS ALREADY THERE

More revenue.
Same four walls.

The best ideas don't necessarily require a new concept or a bigger footprint. They start by seeing your menu, team and kitchen in a new light.

See how we do it
01

Catering

02

Pop-ups & partnerships

03

Virtual brands

04

B2B & other channels

PROOF IN THE PROGRESS

Real work.
Real results.

Growth becomes meaningful when it shows up in the numbers. These examples reflect distinct engagements and roles, not a promise of future results.

01 / OUTCOME$1.5M

in incremental catering revenue

A catering program launched in 45 days for a 200+ location restaurant group; revenue generated in its first 12 months.

RevGen Marketing case study
02 / OUTCOME16% → 40%

off-premise share of sales

Catering, two virtual brands and a ghost kitchen helped shift one restaurant brand's sales mix in under two years.

Danielle Guzzetta biography
03 / OUTCOME$2M

in incremental profit

A catering program developed for a 300+ unit restaurant group generated this result within 18 months.

Danielle Guzzetta biography
Danielle Guzzetta, founder of RevGen MarketingDANIELLE GUZZETTA / FOUNDER
MEET THE PERSON BEHIND REVGEN

I've sat in the
CMO seat.
I know what
growth takes.

I'm Danielle Guzzetta. After leading marketing and growth for restaurant brands including Anthony's Coal Fired Pizza, Smokey Bones and TooJay's, I started RevGen Marketing to bring clear thinking and hands-on execution to the next growth opportunity.

My work connects bold commercial ideas to the operational realities that make them stick.

Get to know Danielle
GOOD QUESTIONS, CLEAR ANSWERS

Curious where
to start?

What does restaurant revenue outside the four walls mean?

It means generating sales beyond the dine-in occasion—for example through catering, group orders, pop-ups, virtual brands, B2B partnerships and other off-premise channels that fit your operations.

Do we need a new kitchen, menu or team to start?

Not necessarily. Danielle begins by looking at your existing menu, capacity and team, then prioritizes opportunities designed to work within your operation. Any investment or operational change is evaluated before launch, rather than assumed away.

Can RevGen help launch a catering program?

Yes. RevGen can help assess demand, shape the menu and offer, plan operations, build a go-to-market strategy, equip teams and support rollout and measurement.

LET'S BUILD WHAT'S NEXT

Your next revenue opportunity starts with a conversation.

Tell me where you want to grow. We'll talk through what is possible, what is practical and where to start.

Start a conversation