Beyond the
four walls.
Turn underused capacity into new demand. From catering and pop-ups to virtual brands and B2B, we find the opportunities that fit your operation—and help you bring them to market.
Explore restaurant growthNew revenue streams beyond the dining room. Senior marketing leadership without the full-time hire. Practical growth, built around the business you already have.

The right growth plan is not more of everything. It's the right ideas, the right leadership and the discipline to make them real.
Turn underused capacity into new demand. From catering and pop-ups to virtual brands and B2B, we find the opportunities that fit your operation—and help you bring them to market.
Explore restaurant growthGet seasoned marketing leadership at the level you need. Clear priorities, stronger positioning and a partner who can turn strategy into momentum.
Explore fractional CMOThe best ideas don't necessarily require a new concept or a bigger footprint. They start by seeing your menu, team and kitchen in a new light.
See how we do itGrowth becomes meaningful when it shows up in the numbers. These examples reflect distinct engagements and roles, not a promise of future results.
A catering program launched in 45 days for a 200+ location restaurant group; revenue generated in its first 12 months.
RevGen Marketing case studyCatering, two virtual brands and a ghost kitchen helped shift one restaurant brand's sales mix in under two years.
Danielle Guzzetta biographyA catering program developed for a 300+ unit restaurant group generated this result within 18 months.
Danielle Guzzetta biography
DANIELLE GUZZETTA / FOUNDERI'm Danielle Guzzetta. After leading marketing and growth for restaurant brands including Anthony's Coal Fired Pizza, Smokey Bones and TooJay's, I started RevGen Marketing to bring clear thinking and hands-on execution to the next growth opportunity.
My work connects bold commercial ideas to the operational realities that make them stick.
Get to know DanielleIt means generating sales beyond the dine-in occasion—for example through catering, group orders, pop-ups, virtual brands, B2B partnerships and other off-premise channels that fit your operations.
Not necessarily. Danielle begins by looking at your existing menu, capacity and team, then prioritizes opportunities designed to work within your operation. Any investment or operational change is evaluated before launch, rather than assumed away.
Yes. RevGen can help assess demand, shape the menu and offer, plan operations, build a go-to-market strategy, equip teams and support rollout and measurement.
Tell me where you want to grow. We'll talk through what is possible, what is practical and where to start.
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