RevGen Marketing
RevGen Marketing

Looking to Add Incremental Revenue with no Additional Costs?

Looking to Add Incremental Revenue with no Additional Costs?Looking to Add Incremental Revenue with no Additional Costs?Looking to Add Incremental Revenue with no Additional Costs?

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About RevGen Marketing

Our TEAM

OUR STRENGTHS

OUR APPROACH

 DANIELLE GUZZETTA

Founder & Chief Growth Hacker RevGen Marketing 


With over 30 years of marketing experience across the healthcare, fashion, and hospitality industries, Danielle Guzzetta has spent the last decade driving growth for top restaurant brands. She has held executive leadership roles including Chief Marketing Officer at Anthony’s

 DANIELLE GUZZETTA

Founder & Chief Growth Hacker RevGen Marketing 


With over 30 years of marketing experience across the healthcare, fashion, and hospitality industries, Danielle Guzzetta has spent the last decade driving growth for top restaurant brands. She has held executive leadership roles including Chief Marketing Officer at Anthony’s Coal Fired Pizza, Senior Vice President of Growth Hacking at Smokey Bones, and Head of Marketing at TooJay’s.



  

OUR APPROACH

OUR STRENGTHS

OUR APPROACH

 Building Revenue Outside the Four Walls


Recognizing a widespread need in the industry, Danielle founded RevGen Marketing, a consultancy focused on helping restaurants unlock new revenue streams—without added costs or operational strain. Her approach centers on growing the bottom line by leveraging underutilized assets through catering, vi

 Building Revenue Outside the Four Walls


Recognizing a widespread need in the industry, Danielle founded RevGen Marketing, a consultancy focused on helping restaurants unlock new revenue streams—without added costs or operational strain. Her approach centers on growing the bottom line by leveraging underutilized assets through catering, virtual brands, and B2B strategies.


 A key differentiator of RevGen’s model: 

it works with what restaurants already have. No new SKUs. No startup costs. No additional resources. Just smart, strategic implementation. RevGen handles the heavy lifting, so operators can focus on what they do best—serving their guests.     

RESTAURANT REVENUE STRATEGIST & MARKET LEADER 

Recognizing a widespread need in the industry, Danie

OUR STRENGTHS

OUR STRENGTHS

OUR STRENGTHS

Growth Strategies


  • B2B Food Service Distribution Channels
  • Retail Food Service Distribution
  • Catering
  • Experiential Eateries
  • Grab & Go
  • Pop-Ups: Amazon Hub, Publix, Target, Walmart, etc.
  • Athletic Team Catering Services
  • Ghost Kitchens
  • Food Halls
  • Food Trucks

RevGen Marketing: Unlocking New Revenue Streams

Success Stories

 

Client X:  Rapid Catering Program Launch Drives $1.5M in Revenue 

 Client Overview
A national restaurant group with over 200 locations partnered with RevGen Marketing to unlock new revenue streams through catering—without straining existing resources or disrupting operations.


Challenge
Despite its scale, the restaurant group lacked a catering strategy and menu. Leadership was hesitant due to perceived financial and labor constraints, fearing it would pull focus from in-store operations.


Solution
RevGen Marketing launched a full-scale catering program from the ground up in just 45 days. The solution was designed to:

  • Leverage the existing menu, avoiding new SKUs or operational changes. 
  • Require no additional labor, equipment, or capital investment. 
  • Include a turnkey go-to-market strategy with training, sales support, and marketing assets.
     

Results
In just 12 months, the catering program generated $1.5 million in incremental revenue. The initiative drove meaningful growth and improved overall profitability—proving that with the right approach, catering can be launched quickly and efficiently at scale.


Key Takeaway
Catering doesn’t have to be complicated. With the right partner and strategy, restaurants can unlock high-margin revenue in weeks—not months—using the tools and teams they already have.


Client Y:  Transforming Off-Premise Revenue with Catering , Virtual Brands and a Ghost Kitchen

 Client Overview
A regional restaurant brand was interested in expanding their off-premise revenue through the development of a catering program, the introduction of virtual brands and a ghost kitchen.


Challenge
The client was heavily reliant on dine-in sales, with off-premise representing just 16% of their total sales. They lacked a structured catering strategy and had no virtual brand presence, leaving substantial revenue opportunities untapped.


Solution
Developed and implement a comprehensive off-premise strategy. This included:

  • Designing and executing a scalable catering program tailored to the existing kitchen infrastructure. 
  • Launching two virtual brands that complemented the core menu and attracted new customer segments. 
  • Opening a ghost kitchen
  • Building internal processes, training, and marketing support to drive adoption and operational excellence.
     

Results
Within 24 months, the client saw off-premise sales grow from 16% to 40% of their total sales mix—a 150% increase. The integrated catering and virtual brand strategy significantly enhanced revenue diversification, improved kitchen utilization, and positioned the brand for continued growth.


Key Takeaway
With the right strategy and execution, restaurants can unlock powerful new revenue streams beyond their four walls—without disrupting core operations.


Clients

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Phone: 561-866-0898 / Email: danielle@revgenmktg.com

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