Start Catering Today!
DANIELLE GUZZETTA
Founder & Chief Growth Hacker RevGen Marketing
With over 30 years of marketing experience across the healthcare, fashion, and hospitality industries, Danielle Guzzetta has spent the last decade driving growth for top restaurant brands. She has held executive leadership roles including Chief Marketing Officer at Anthony’s
DANIELLE GUZZETTA
Founder & Chief Growth Hacker RevGen Marketing
With over 30 years of marketing experience across the healthcare, fashion, and hospitality industries, Danielle Guzzetta has spent the last decade driving growth for top restaurant brands. She has held executive leadership roles including Chief Marketing Officer at Anthony’s Coal Fired Pizza, Senior Vice President of Growth Hacking at Smokey Bones, and Head of Marketing at TooJay’s.
Building Revenue Outside the Four Walls
Recognizing a widespread need in the industry, Danielle founded RevGen Marketing, a consultancy focused on helping restaurants unlock new revenue streams—without added costs or operational strain. Her approach centers on growing the bottom line by leveraging underutilized assets through catering, vi
Building Revenue Outside the Four Walls
Recognizing a widespread need in the industry, Danielle founded RevGen Marketing, a consultancy focused on helping restaurants unlock new revenue streams—without added costs or operational strain. Her approach centers on growing the bottom line by leveraging underutilized assets through catering, virtual brands, and B2B strategies.
A key differentiator of RevGen’s model:
it works with what restaurants already have. No new SKUs. No startup costs. No additional resources. Just smart, strategic implementation. RevGen handles the heavy lifting, so operators can focus on what they do best—serving their guests.
Growth Strategies
Client X: Rapid Catering Program Launch Drives $1.5M in Revenue
Client Overview
A national restaurant group with over 200 locations partnered with RevGen Marketing to unlock new revenue streams through catering—without straining existing resources or disrupting operations.
Challenge
Despite its scale, the restaurant group lacked a catering strategy and menu. Leadership was hesitant due to perceived financial and labor constraints, fearing it would pull focus from in-store operations.
Solution
RevGen Marketing launched a full-scale catering program from the ground up in just 45 days. The solution was designed to:
Results
In just 12 months, the catering program generated $1.5 million in incremental revenue. The initiative drove meaningful growth and improved overall profitability—proving that with the right approach, catering can be launched quickly and efficiently at scale.
Key Takeaway
Catering doesn’t have to be complicated. With the right partner and strategy, restaurants can unlock high-margin revenue in weeks—not months—using the tools and teams they already have.
Client Y: Transforming Off-Premise Revenue with Catering , Virtual Brands and a Ghost Kitchen
Client Overview
A regional restaurant brand was interested in expanding their off-premise revenue through the development of a catering program, the introduction of virtual brands and a ghost kitchen.
Challenge
The client was heavily reliant on dine-in sales, with off-premise representing just 16% of their total sales. They lacked a structured catering strategy and had no virtual brand presence, leaving substantial revenue opportunities untapped.
Solution
Developed and implement a comprehensive off-premise strategy. This included:
Results
Within 24 months, the client saw off-premise sales grow from 16% to 40% of their total sales mix—a 150% increase. The integrated catering and virtual brand strategy significantly enhanced revenue diversification, improved kitchen utilization, and positioned the brand for continued growth.
Key Takeaway
With the right strategy and execution, restaurants can unlock powerful new revenue streams beyond their four walls—without disrupting core operations.
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
Phone: 561-866-0898 / Email: danielle@revgenmktg.com
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.